Sales Cloud
" Looking to generate more leads and increase team productivity? "
We understand that implementing a CRM system can be complex, time-consuming, and expensive for an organization without the right team. Moreover, deploying just any CRM in your organization isn’t enough. To be the best, you need to deploy the best. If your sales processes are inefficient, it will not only harm sales but also decrease the productivity of the company as a whole. The majority of sales professionals believe that ‘excessive administrative tasks’ are one of the biggest challenges they face.
Hence, to meet the changing demands of today’s customers, sales representatives must be equipped with technology for the automation of repetitive tasks and access all customer information from one single location. Salesforce Sales Cloud empowers your sales team, so that they can focus on just sales and not waste time on unwanted spreadsheets. Our CRM consulting and implementation services will help you get your new CRM system up and running in no time, and our experienced and certified Salesforce experts will ensure that all is in place so that all users enjoy an enhanced working experience.
What We Offer
Strategy
Salesforce Strategy involves a review of your existing CRM – its usage, a brief introduction to the latest features of Salesforce CRM and recommendation of industry best practices.
Set-Up
We will evaluate your existing practices and systems, recommend the best courses of action, and suggest the best industry practices. We will also set up, configure, and customize Salesforce to support your business needs. Email templates, workflows and approval processes will be created for business process automation. We will create highly effective custom reports and dashboards to give you better insights into your business.
Customization
Every business has distinct needs, and hence, sometimes custom development may be required to realize the full potential of Salesforce and to correctly reflect the business process flows. We can also develop custom features for standard Salesforce applications so that the sales team can work smarter and deliver value quickly.
Training
We provide corporate Salesforce training that includes both – Salesforce admin training and Salesforce online training. Brigthcentra can provide hands-on Salesforce training to your entire team, including marketing managers, sales executives, customer support staff, and more. With the best Salesforce training, your entire staff would be able to better communicate with customers and track potential leads efficiently, leading to increased productivity and a higher ROI.
Advice on Salesforce Add-Ons
Salesforce add-ons are plug-and-play solutions that help extend its functionality and add value to your business processes and efforts. Our consultants can help you decide which third-party add-ons would be the best fit for your Salesforce CRM based on your business scenario.
Advice on Salesforce Licensing
We can help you choose the most suitable Salesforce Pricing and License option according to the size and scale of your business operations. Our consultants will analyze your business requirements and need to ensure you get the most out of your CRM platform.
Support
We can provide you with regular and continuous ongoing support and maintenance of your Salesforce system, even after system implementation.
Salesforce Implementation
At BRIGHTCENTRA, we follow a streamlined and effective process for implementing Salesforce CRM, ensuring that all business goals and objectives are met. Each implementation is carefully managed by an expert Salesforce implementation consultant.
In the initial phase, we identify your company's vision, goals, and metrics. We work with you to evaluate existing practices and systems, recommend courses of action, develop strategies, and create a comprehensive Salesforce Implementation plan. To avoid data bottlenecks, we review and clean data early in the project, helping to address critical questions like “Are we tracking crucial data?” and “What else should we be tracking?”
We develop email templates, workflows, and approval processes for business process automation. Additionally, we create custom reports and dashboards to provide better insights into your business. This includes defining security settings, such as organization-wide defaults, roles, and user profiles. We also customize the application with custom fields, page layouts, custom objects, custom tabs, and other application-specific configurations to meet your business needs.
Next, we prepare the Salesforce CRM for production by creating and adding users, loading your data, and training users. Our training ensures that your Salesforce users are well-acquainted with all the analytics and metrics needed to elevate your Sales and Marketing efforts.
Post-launch, we set up usage reports and adoption dashboards to track progress from the start. These dashboards monitor login activity and new records added by users, providing valuable insights into user engagement with the new system.
Once Salesforce CRM is live, we enter a new phase of planning, introducing new functionalities and responding to user requests. We also provide ongoing maintenance and continuous improvements to ensure the long-term success of your Salesforce implementation.
Collaboration
With the increasing number of devices, platforms, and locations to manage, IT teams face unprecedented demands. To achieve sustainable success in a hybrid workplace, prioritizing user experiences and modern management tools is essential.
BRIGHTCENTRA provides the tools to empower your employees to connect, collaborate and share, regardless of their location. Our team of certified professionals will work with your team to develop a strategy, migration plan, branding and user requirement ensuring a clear definition of success. We assist in building an information architecture, taxonomy and user experience that boosts employee productivity and drives business growth.
SharePoint integration is one of the many ways BRIGHTCENTRA helps you achieve these goals. This mobile intranet facilitates seamless collaboration across your organization, enhancing teamwork between departments and divisions. SharePoint also enables quick information sharing with your entire team and its powerful search functionality ensures that the information you need is always just a click away.
BRIGHTCENTRA customizes your digital workplace solution by:
With BRIGHTCENTRA, your digital workplace is tailored to meet your specific needs ensuring a productive and collaborative environment for your employees.
ENDPOINT MONITORING
Pick the critical metrics to track and Brightcentra will monitor a variety of additional standard health checks for free. Our monitoring services scale easily and should you decide later that you need more coverage or less, the process is extremely simple.
Service Cloud
"Are you facing issues due to increased customer complaints and higher support costs? "
If you really care about your customers, then top-notch customer service is a high priority for you. This is where Salesforce Service Cloud comes to your rescue.
Irrespective of whether you are in the B2C or B2B domain, at any point in time, we may have several customers raising tickets and queries on a regular basis. These tickets will be received by the company’s service agents, and Salesforce Service Cloud helps you in tracking and solving these tickets efficiently – thus providing an enhanced experience for your customers.
Service Cloud Features
Salesforce Service Cloud revolutionized customer support by making interactions easier between an organization and its customers. Some of its features include :
Case Management
Any customer issues raised are usually captured and tracked as cases. Cases can be further classified into Email-to-Case and Web-to-case. Email-to-Case helps you create a case automatically when an email is sent to one of your company’s email addresses. Web-to-case helps you create a new case automatically in Salesforce whenever a support request comes directly from your company’s website. With Service Cloud, agents can handle multiple cases at once, and it's quite easy for the agents to respond to multiple support requests through multiple channels.
Knowledge
Knowledge is a knowledge base where users can edit, create, and manage content. Knowledge articles are documents of information. Customers can go to the company’s website and search for solutions. Knowledge articles can be associated with a case. This content can be an excellent resource when agents are looking for the answers to questions that are infrequently asked by customers.
Communities
Communities are a way to collaborate with business partners and customers who are not your regular SFDC users, but you want to provide them some channel to connect with your organization and provide them access to some data as well. Using Service Cloud Communities, customers can find the answers to their own questions without having to rely on a dedicated service agent. Regardless of the device a customer is using, self-service tools make it easy to troubleshoot and ask for help from other users within a supportive community.
Social Media
Service Cloud lets you leverage social media platforms such as Facebook and Twitter to engage visitors. With Salesforce Social Studio, customer requests are escalated directly to your social service team. Social media plays an important role in bridging the gap in the virtual world, engaging them in real time.
Live Agent
Live agents deal with 1:1 customer interaction. Agents can provide answers faster with customer chat and keyboard shortcuts. They stay totally connected to the customers as they are connected immediately to get the issue resolved. Also, it makes the agents smarter and more productive in the process with real-time assistance. This, in turn, improves customer satisfaction. Nobody knows all the answers. Service Cloud introduced a way for agents to quickly solicit advice and feedback from colleagues through the Salesforce platform. Using Chatter, agents are able to escalate cases to experts who have experience managing similar situations.
"Revolutionize your customer support using top-of-the-line service platform from Salesforce -Service Cloud."
Marketing Cloud
"Are you finding it difficult to connect and build relationships with your customers?"
At BRIGHTCENTRA, we believe that no matter what your business is, Salesforce’s Marketing Cloud is an ideal platform to monitor and analyze all marketing activities. It provides marketers with a single environment to manage all their communication channels, including email, social, web, and mobile. It is a perfect marketing automation solution. We can plan, create, track, and execute various marketing campaigns using this platform. Salesforce Marketing Cloud makes it easier for the marketing leadership team to calculate campaign ROI, all with the help of a few mouse clicks.
Marketing Cloud Features
Marketing cloud is the platform for delivering relevant, personalized journeys across channels and devices – enabling marketers to deliver the right messages to the right people via the right channel. Some of its features include :
Journey Builder
With Journey Builder, we can build 1-to-1 journeys at scale and can deliver simple or complex journeys for every individual, no matter the size of your customer base. We can incorporate sales and service activities right into the journey and also define specific goals and measure CTRs, timing, channels, conversions and more.
Analytics Builder
Using the analytics builder, we can uncover new insights about our customers and also make beautiful reports using bar graphs, pie charts, scatter plots, and other visualization techniques. Analytics builder also comes with email analytics and reporting, using which we can understand whether a customer has opened, clicked, or unsubscribed from any of our sent campaigns.
Email Studio
We can make use of the email studio to create customer engaging emails and can keep a check on our email campaigns. We can also have a return on investment with built-in integrated predictive intelligence and email delivery tools. Filtering the subscriber base and sending targeted email messages based on customer data is another advantage.
Mobile Studio
With Mobile Studio, your organization can get a mobile-first mindset with SMS, MMS, push messaging, and group messaging. We can engage with customers at the moment and send real-time alerts and notifications. We can also build powerful APIs to automate mobile marketing solutions and with the help of geolocation technology, we can interact with our customers at the right place and time.
Social Studio
Social Studio provides social listening tools to hear conversations from different sources, and we can plan, execute, and track social media marketing campaigns. Using Social Studio, we can monitor our owned social channels and take part in conversations.
"Achieve a better understanding of your customer using top of the line marketing platform from Salesforce - Marketing Cloud."